You’ve seen how inbound marketing works in theory. But how is it actually executed in reality?
Well, inbound marketing is essentially our entire marketing strategy here at Ahrefs. We spend a large portion of our resources on creating helpful content that teaches our customers SEO and digital marketing while promoting our product—like the post you’re reading right now.
Our blog receives 600K+ visitors per month. And this is just from Google alone.
Our YouTube channel has ~209,000 subscribers and gets ~355,000 monthly views.
Together with an industry-leading product loved by our customers, inbound marketing has helped us grow into one of the most popular SEO tools on the market.
Here’s how we use inbound marketing at Ahrefs.
If people don’t know you exist, they can’t buy your product. So, the first step is to attract potential customers.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
For inbound marketing, this is done mainly via creating and publishing content, aka content marketing.
At Ahrefs, our acquisition strategy is centered around SEO-driven content marketing, i.e. content designed to rank high on search engines.
While you can publish any content as long as it’s interesting to your audience, most of these articles won’t get traffic long-term. They may get an initial burst in traffic (“spike of hope”) when first published, but interest wanes (“flatline of nope”) when people are no longer interested.