Jun 12, 2022
In General Discussions
Private domain operation can reach users executive list relatively directly at a lower cost, so it has also become a common customer acquisition method adopted by various brand merchants. So, for brands with a large number of users, how should private executive list domain gameplay be built? In this article, the author disassembles McDonald's private domain operations from four aspects: drainage, community, applet, and membership system. Let's take a look. Recently, I became obsessed with eating McDonald's. In my impression, as a multinational chain brand, I found that I was wrong. McDonald's private executive list domain, cow B! As a mature multinational chain restaurant brand, McDonald's standardization and automation are one of the reasons for their success. This is not only in serving meals, but also in operations, pursuing automated and standardized operations, reducing labor, improving labor efficiency, and maximizing ROI. McDonald's private domain gameplay is suitable for some brands with large user volume and high executive list potential, or industries with high repurchase, simple user decision-making, and low customer orders. This article will disassemble how McDonald's does a executive list private domain from the four dimensions of drainage, community, small program, and membership system, hoping to be useful to you. 1. Offline scene drainage The first step in making a private executive list domain is to divert traffic from external channels. As of June 2021, the number of McDonald's stores has exceeded 4,000. The drainage of offline contacts should naturally become their powerful grasp. Starting from the user behavior path, private domain entrances are laid out in each link of entering the store, ordering, and dining .