Jun 14, 2022
In General Discussions
Screen – has huge significance for brand storytelling and consumer engagement. Marketers brazil phone number list and their creative counterparts engage in writing copy that grabs attention, developing video content to keep a social media user from scrolling halfway through, and designing visuals that make websites a attractive place to spend some screen time. And the idea of content optimization is brazil phone number list something that marketers inherently “understand”. Writing sea-optimized copy, building links to optimize a campaign, creating different versions and sizes of content for “web vs mobile These are all things a marketer thinks about during the creation and distribution brazil phone number list stages. Of content. But there are a few not-so-small dynamics that marketers need to pay attention to in order to comprehensively optimize their digital content. The first is the opportunity to capitalize on “micro” moments of engagement with 10-20 second video clips. The second is a two-pronged trend, really: the value of micro browser content and the resulting "Dark social" space, or social shares that contain no source reference information, which is often overlooked in campaign planning.Video micro-clips engage time- and attention-strapped users as forester's brazil phone number list mcquivey said over a decade ago, one minute of video equals 1.8 million words. Whether or not you agree with the calculations he used to arrive at this particular number. There is no debating the effectiveness of a short video to educate an brazil phone number list audience. By narrowing down a video to the most important or compelling 10-20 seconds of content, marketers can quickly grab attention and inspire viewers to take the desired action, whether that's a capture email, social media following, sharing or selling. These micro videos are so effective because they have a unique ability to delight and entertain in a condensed time frame. Perhaps nowhere is this more evident than with in-game highlights. Sports brazil phone number list fans thrive on video content, wanting to relive important moments over and over again, or catch up on the action they've been watching.